#16 - Got Milk

We take another trip down marketing memory lane with the famous "Got Milk" campaign. If you didn't know, this campaign  was - and still is - to "drive demand for dairy milk through category-level national consumer marketing, research and insights, partnerships, education and more." (MilkPEP). 

Learn how the campaign started in  with Goodby, Silverstein and Partners (GSP) for the California Fluid Milk Processors in the early 90s and where it is today.