Best known for his role as President and Chief Operating Officer of Nintendo of America Inc, Reggie is an industry powerhouse with a knack for ruffling feathers due to his, well, disruptive approach to basically everything. Pair th...

 For our third installment of the Loosely Professional Fall Book Club, we chat some seriously relatable topics with Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski & Amelia Nagoski. Pair this epis...

Challenging directly can be difficult, being radically candid can make it easier. Join us for book #2 of our fall book club as we discuss Radical Candor by Kim Scott. If you're in a management position, or even if you struggle to be honest and ...

We're here with the first book of our fall book club series! Friction: Passion Brands in the Age of Disruption by By Jeff Rosenblum and Jordan Berg is a must read for anyone who wants to make things easier for themselves and their customers. Ta...

We're back from summer break and we're EXCITED for our upcoming fall season. We're kicking off a loosely professional, marketing book club!  Get out your library cards, place your Amazon orders, go to that book store because we'll be cover...

 If you haven't seen the new Netflix documentary, White Hot: The Rise & Fall of Abercrombie & Fitch, RUN - do not walk. Sprint back to the horrific, dare I say (I do) do...

April is Earth Month so it only seemed right to highlight a brand who's out to kill the use of plastic bottled water. Join as we discuss the negative impacts of the bottled water industry and one brand that is going against the wave of big pl...

 Wordle has been one of the hottest games to hit the market over the past few months. After a super quick "Wordle for Dummies" explanation for the three people who haven't heard of it, Kelly and McKenna discuss some of the nerdier details ...

Happy St. Patrick's Day!  Whether luck of the Irish  means good luck or bad luck, we don't really know. But what we DO know is you do NOT need to post on social today if it makes no sense for your brand.  Also, one of us quit the...

Happy Valentine's Day!We're coming at you a few days early with a special episode on what is probably the worst holiday of the year. From it's murky origins to now being a $22 billion global industry, we cover all the Valentine's Day ba...

In case you missed it, we have some of the top headlines and topics over the past few weeks from zero party data to Elon Musk's $5K bribe. Tune in to listen to how to and how to not use cultural awareness and holidays and sporting events in you...

Everyone knows your marketing strategy involves a lot of moving pieces that help move and grow your business. One cost effective way to reach your consumers is email. And, no, email isn't dead! If you're brand new to email marketing, learn the ...

We're back from our (non)break to talk what was hot and not in 2021 marketing trends and what we can expect for 2022. And, because we're in Wisconsin, we talked popular cows on TikTok and self-driving tractors. Pair this episode wi...

On this episode of Buzzdwords, we go over 10 things you may have missed in marketing over the past month.  Instagram says "Listen, only THREE TO FIVE hashtags and WHY are you putting them in the comments??",  Lance Bass says "Bye Bye ...

From the origins of The Monster Cereals to their first TV commercial, we talk Count Chocula fun facts and how General Mills has shifted their marketing strategy and changed the landscape of the entire cereal category.   In this deliciously...

If you're confused as to why you're seeing Kim Kardashian-West in a head-to-toe black bodysuit, you're in luck. Let's talk the Met Gala and it's reign on social media - and why it's such a big deal on social media. So big, in fact, that Instagr...

 On this episode of Buzzdwords, we go over 10 things you may have missed in marketing this month (Aug. 2021).  Instagram says "no more" to Swipe Ups, Taylor Swift joins TikTok and Taco Bell taps Lil Nas X as Chief Impact Officer. List...

 On this episode of Buzzdwords, we talk with Melissa Ripp.  From non-profits and family-owned businesses to large corporations, she's used her talent and expertise to weave together an integrated and holistic approach to marketing and...

Ready for a Part 2? In this episode, we catch up with Kelsey Juntwait on what life has been like since going viral on TikTok back in January 2021. We talked to Kelsey in February 2021 about her experience going viral, spilling that...

On this episode of Buzzdwords, we talk with Kristina Prusnek of AirB&B. We dive in to participating in professional organizations – particularly the American Advertising Federation and how it played a role in her career and lif...

We take another trip down marketing memory lane with the famous "Got Milk" campaign. If you didn't know, this campaign  was - and still is - to "drive demand for dairy milk through category-level national consumer marketing, research and i...

Writer. Journalist. Storyteller. Award-Winning Social Media & Digital Marketer.This episode we're joined by fellow Madison-area marketing maven, Chelsey Dequaine-Jerabek. Having had a passion for writing since a young age, Chelsey t...

 Drones. Marathons. Marketing. This episode has it all...PLUS cookies. This episode we with talk with Digital Marketing Manager, Steena Cirves, from the Girl Scouts of Wisconsin. Steena is a six-time Iron Man athlete, a drone ...

Today - April 22 - is National Jelly Bean Day! What an amazing coincidence that this episode is centered all around Jelly Belly. (And, when we say "coincidence", we mean it). It all started ~ 10 years ago with a business card Kelly received at ...

The first quarter of 2021 is almost over - ah! It's been a year since the pandemic threw us all into lockdown, and marketing - and the world - has been a weird place ever since. So what effect did that have on marketing trends? We dug into all ...